Urban strategy to stimulate private action in a typical poor '70 neighbourhood. A careful mapping on a morphological, social and economical level of the area leads to the uncovering of several simple interventions which can be executed immediately by local home-owners and will have a positive effect on their house value, on the quality of public space and on the social coherence of the neighbourhood. Second prize winner in the competition Architect + Ondernemerschap, organized by Platform GRAS.